About ArtsEQ

ArtsEQ was created for artists, educators, and arts leaders who know that performance is never only technical. Every rehearsal, role, audition, collaboration, classroom, boardroom, and stage carries emotion, identity, pressure, story, desire, fear, conflict, belonging, and choice.

Our work brings emotional intelligence into the heart of artistic practice, helping people understand the inner architecture shaping how they perform, lead, create, and connect.

Our Philosophy

Emotion is not a distraction from the work. Emotion is the work.

ArtsEQ uses emotional intelligence as both a personal practice and a creative methodology. We help artists and leaders notice emotional data, examine the narratives shaping that data, and make more conscious choices in their artistry, leadership, and relationships.

For artists, that includes the ArtsEQ Character Development Model™, a process for building the inner life beneath performance.

For arts leaders and organizations, that includes coaching and facilitation that helps creative people work through conflict, change, pressure, culture, and purpose with more humanity and clarity.

About Our Founder

B C. Armbrust created ArtsEQ to support the people behind the performance: the artists, educators, leaders, and organizations carrying the emotional complexity of creative work.

B’s background spans music, opera, emotional intelligence, coaching, leadership development, arts administration, and organizational change. Their work helps artists and arts leaders understand the emotional patterns, narratives, pressures, and choices shaping how they create, perform, collaborate, and lead.